How we helped a Healthcare start-up launch 15 websites
in 6 weeks
Bespoke copy delivered in Fresh Batches.
The Problem
When a long-term client left her role at a Fortune 500 company to join a healthcare start-up*, she entered into new territory. Her first task: build out websites for 15 just-acquired health centers, each with different branding, with no in-house support. She called us.
We jumped at the challenge!
*We understand that discretion is important. We never name names when it comes to your struggles.
Our Collaborative Approach
We called in our top talent in healthcare writing and built a team of creatives able to work serenely with everyone from the start-up’s internal teams, to physicians, to external web developers.
Our writers aligned around a single approach, and launched into action:
conducting interviews with subject matter experts and physicians
writing standard web pages and dozens of cited articles
creating taglines for each healthcare center
seamlessly including SEO keywords
formatting for easy input by the web team
The Result
Within six weeks we had delivered:
Branded copy for 15 websites
Physician interviews and bios for each health center
6+ blog posts per website
Articles with citations on subject matter
And the client hired us to continue the work as new healthcare centers were onboarded.